- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
Any communication concerning a company, product or service which is not paid for or sponsored.
Industry:Advertising
A form of personal selling in which the communications process is conducted via the telephone.
Industry:Advertising
The identification of a group of potential consumers who have specific characteristics in common.
Industry:Advertising
tactics, are specific actions, practices or strategy applied in general.
Industry:Advertising
An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.
Industry:Advertising
A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.
Industry:Advertising
The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.
Industry:Advertising
