- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
A strategy adopted by some manufacturers in which the parent name is subservient to those of the individual brands which they produce.
Industry:Advertising
The process of developing advertising campaigns to run in several different countries based on the identification of common values and needs.
Industry:Advertising
Those agencies which operate a network in many different countries and offer clients a common approach to the resolution of advertising requirements.
Industry:Advertising
The fragmentation of media audiences resulting from the increase in the number of media channels.
Industry:Advertising
The external stimulus factors in the environment which surround the communications message and inhibit its effective transmission.
Industry:Advertising
The process of ensuring the transmission of a message without the use of words or language.
Industry:Advertising
The nature of the task is determined and the cost of achieving the specific objectives is calculated and a budget allocated accordingly.
Industry:Advertising
An individual who reinforces an advertising message and to whom others look for guidance.
Industry:Advertising
