- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
An approach in which the advertiser attempts to appeal to the entire market using a single marketing mix.
Industry:Advertising
The stage at which a market for a product or service ceases to expand.
Industry:Advertising
The vehicles of communication by which a message is transmitted to its audience.
Industry:Advertising
The combination of two or more different media to be used to fulfil a media plan.
Industry:Advertising
The document embodying the specific media objectives, strategy and tactics designed to support a brand.
Industry:Advertising
The process of determining the means by which an advertising message will be communicated to a defined audience.
Industry:Advertising
A graphic representation of the dates, times and media sources in which advertising is to be placed.
Industry:Advertising
The process of eliminating the duplication of names and addresses contained within two or more mailing lists.
Industry:Advertising
Sales promotion techniques in which the potential consumer is offered the product or service at a reduced price.
Industry:Advertising
