- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The means by which the characteristics of homogeneous groups of consumers can be determined.
Industry:Advertising
The ways in which a market for any product or service can bedefined or segmented.
Industry:Advertising
The management process responsible for identifying, anticipating and satisfying consumers profitably.
Industry:Advertising
The process by which a marketer develops and presents stimuli to a defined target audience with the purpose of eliciting a desired set of responses.
Industry:Advertising
The process by which the marketer responds to the needs and wants of the consumer.
Industry:Advertising
The combination of the elements of the marketing programme, including product, price, place and promotion.
Industry:Advertising
The determination of specific and measurable goals to be achieved by the marketing programme.
Industry:Advertising
The formal document containing the information designed to guide the development and implementation of the marketing strategy.
Industry:Advertising
Specific plans of action for the achievement of designated marketing objectives.
Industry:Advertising
