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Butterworth-Heinemann
Industry: Printing & publishing
Number of terms: 4475
Number of blossaries: 0
Company Profile:
A company that develops and implements advertising activity.
Industry:Advertising
Any form of paid-for media used by the marketer to communicate with his target audience.
Industry:Advertising
The mental and behavioural stages through which an individual passes before making a purchasing decision.
Industry:Advertising
A sequence of stages through which the individual passes over time.
Industry:Advertising
El proceso para asegurar la comprensión de la comprensión del destinatario de un mensaje por el remitente.
Industry:Advertising
Incentivos ofrecieron al comprador de un producto en el cual el comprador envía pruebas de compra a una casa de manejo a cambio de un regalo gratis.
Industry:Advertising
A policy by which products or services are sold using their category name.
Industry:Advertising
Regalos ofrecieron a los consumidores que están contenidas dentro de envases de la marca.
Industry:Advertising
Una organización que proporciona las listas de correo para empresas
Industry:Advertising
Advertising approaches based on the performance, features or attributes of a product or service.
Industry:Advertising
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