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Butterworth-Heinemann
Industry: Printing & publishing
Number of terms: 4475
Number of blossaries: 0
Company Profile:
A conviction regarding the existence or characteristics of something.
Industry:Advertising
Knowledge and feelings – both positive and negative – towards a subject.
Industry:Advertising
The physical or emotional qualities which a product or service possesses .
Industry:Advertising
The process of arousing the interest of an individual in some activity.
Industry:Advertising
The development of a series of advertisements placed in one or more media in order to communicate a proposition to a designated target audience.
Industry:Advertising
A company that develops and implements advertising activity.
Industry:Advertising
Any form of paid-for media used by the marketer to communicate with his target audience.
Industry:Advertising
La funzione di pubblicità che mira a sviluppare una comprensione del rapporto del consumatore con il marchio in ordine a breve sviluppo creativo.
Industry:Advertising
En beräkning av antalet gånger en målgrupp är utsatt för ett reklambudskap under en viss period.
Industry:Advertising
En metod för att segmentera marknaden med en kombination av psykografiska och geografiska data.
Industry:Advertising
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