- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The way in which a person lives, identified by his activities, interests and opinions.
Industry:Advertising
The gathering and assessment of data and other information.
Industry:Advertising
The ways in which a market for any product or service can bedefined or segmented.
Industry:Advertising
The management process responsible for identifying, anticipating and satisfying consumers profitably.
Industry:Advertising
The process by which the marketer responds to the needs and wants of the consumer.
Industry:Advertising
The vehicles of communication by which a message is transmitted to its audience.
Industry:Advertising
The document embodying the specific media objectives, strategy and tactics designed to support a brand.
Industry:Advertising
The process of determining the means by which an advertising message will be communicated to a defined audience.
Industry:Advertising
The process of developing advertising campaigns to run in several different countries based on the identification of common values and needs.
Industry:Advertising
