- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
An advertising approach developed by Rosser Reeves which is designed to make the product the focus of the advertising message by identifying a unique aspect, attribute or benefit.
Industry:Advertising
A market research technique which analyses consumer response and buying behaviour over an extended period of time.
Industry:Advertising
Sums of money negotiated by manufacturers with distribution channels in return for the carrying out of certain functions or activities.
Industry:Advertising
A form of personal selling in which the communications process is conducted via the telephone.
Industry:Advertising
The selection of specific market segments at which to aim marketing or marketing communications.
Industry:Advertising
A computer-based listing of the names, addresses and other details of current and potential customers, which can be used for purposes of direct marketing.
Industry:Advertising
The process of maintaining and refining accurate customer information.
Industry:Advertising
The determination and definition of the long-term goals of an organization.
Industry:Advertising
A calculation of the cost of exposing an advertising message to 1000 members of a designated target audience.
Industry:Advertising
