- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The identification of the specific goals which advertising is designed to fulfil.
Industry:Advertising
The establishment of procedures for anticipating and dealing with communications problems.
Industry:Advertising
A model of the advertising process developed by Russell Colley. Incorporates a precise method for the selection and quantification of communications tasks.
Industry:Advertising
The external stimulus factors in the environment which surround the communications message and inhibit its effective transmission.
Industry:Advertising
The nature of the task is determined and the cost of achieving the specific objectives is calculated and a budget allocated accordingly.
Industry:Advertising
An individual who reinforces an advertising message and to whom others look for guidance.
Industry:Advertising
A budgeting procedure by which the expenditure is calculated as a finite percentage of the sales value.
Industry:Advertising
