- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.
Industry:Advertising
The process by which receivers only notice some of the messages to which they are exposed.
Industry:Advertising
The process by which receivers modify or change received information to fit in with existing attitudes and beliefs.
Industry:Advertising
The area or region for which a salesperson or team is responsible.
Industry:Advertising
The process of encouraging the consumer to try a specified product or service.
Industry:Advertising
A quantitative expression of a target to be achieved by a salesperson or team during a given period of time.
Industry:Advertising
The use of short-term, often tactical, techniques to achieve shortterm sales objectives.
Industry:Advertising
Situations in which the consumer possesses sufficient prior knowledge to take a purchasing decision without seeking additional information.
Industry:Advertising
A media approach in which the same advertisement appears simultaneously on several different channels.
Industry:Advertising
A sum of money given back to the consumer following purchase of a product or service, usually in exchange for some form of proof of purchase.
Industry:Advertising
