- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
A strategy adopted by some manufacturers in which the parent name is subservient to those of the individual brands which they produce.
Industry:Advertising
The process of developing advertising campaigns to run in several different countries based on the identification of common values and needs.
Industry:Advertising
Those agencies which operate a network in many different countries and offer clients a common approach to the resolution of advertising requirements.
Industry:Advertising
The fragmentation of media audiences resulting from the increase in the number of media channels.
Industry:Advertising
The process of ensuring the transmission of a message without the use of words or language.
Industry:Advertising
The identification of a group of potential consumers who have specific characteristics in common.
Industry:Advertising
A sales promotion technique in which the consumer is offered a chance to win a prize. To satisfy legal requirements, such promotions are rarely based on a purchase requirement.
Industry:Advertising
Used in the analysis of a company or brand’s competitive position.
Industry:Advertising
tactics, are specific actions, practices or strategy applied in general.
Industry:Advertising
