- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The apportionment of a communications budget after deduction of the desired level of profit and all other costs.
Industry:Advertising
Campaigns designed to disseminate ideas, often of public importance, in a way that promotes the interests of the advertiser.
Industry:Advertising
A style of advertising which seeks to depict the message as editorial.
Industry:Advertising
The establishment of a sequence of events relating to the intended activity.
Industry:Advertising
Any paid form of advertising (television, press, radio, cinema, posters) on which commission is paid by the media to the agency.
Industry:Advertising
The person within the advertising agency responsible for the administration of a client’s business.
Industry:Advertising
The advertising function which seeks to develop an understanding of the consumer’s relationship with the brand in order to brief creative development.
Industry:Advertising
The particular approach, based on rational or emotional arguments, which seeks to develop a direct link between the product or service and the consumer’s needs or wants.
Industry:Advertising
Any form of paid-for media used by the marketer to communicate with his target audience.
Industry:Advertising
Określenie konkretnych celów, których reklama jest przeznaczony do realizacji.
Industry:Advertising
