- Industry: Consulting
- Number of terms: 1807
- Number of blossaries: 2
- Company Profile:
Gartner delivers technology research to global technology business leaders to make informed decisions on key initiatives.
Addressable TV advertising technologies enable advertisers to selectively segment TV audiences and serve different ads or ad pods (groups of ads) within a common program or navigation screen. Segmentation can occur at geographic, demographic, behavioral and (in some cases) self-selected individual household levels, through cable, satellite and Internet Protocol television (IPTV) delivery systems and set-top boxes (STBs).
Industry:Technology
Additive manufacturing is the capability to create a physical object from a digitally encoded design through the deposition of material via a 3D printing process.
Industry:Technology
GSM codec that lowers the codec rate in response to interference, affording a greater level of error correction and potentially enabling operators to reduce capital expenditures by reducing the number of cell sites needed to support the user base.
Industry:Technology
Adaptive learning in its fundamental form is a learning methodology that changes the pedagogical approach toward a student based on the student’s input and a predefined response. Adaptive learning more recently is being associated with a large-scale collection of learning data and statistically based pedagogical responses and can be seen as a subset of personalized learning that includes such approaches as affective and somatic computing.
Industry:Technology
Adapters are small, focused programs that expose functionality and/or data in a legacy application. Our use of this term includes not only the programs, but also the framework for designing and developing adapter programs. Adapters can be deceptively complex, with “thick” adapters performing a variety of functions that include recognizing events, collecting and transforming data, and exchanging data with platform, integration suite or other middleware. However, “thin” adapters may only “wrap” a native application interface, exposing another more-standard one for application access. Adapters can also handle exception conditions and can often dynamically (or with minor reconfiguration) accommodate new revisions of source or target applications.
Adapters are often sold in conjunction with integration middleware products, such as ESBs, integration suites or portal servers, or are offered as a stand-alone product, such as an adapter suite. Among the different adapters, high-level categories include technical and application adapters.
A comprehensive suite should include adapters for:
Common technologies, such as COM, Enterprise JavaBeans and Web services
Industry protocols, such as EDI, Society for Worldwide Interbank Financial Telecommunication and RosettaNet
Common applications, such as SAP or PeopleSoft
Proprietary applications, such as an adapter development kit
Industry:Technology
Ad Ops is the management of investments in paid media, which includes search, display and video across online, mobile and social destinations, and the use of programmatic techniques to measure and optimize advertising.
Industry:Technology
Activity-Based Management (ABM) is the use of activity-based costing (ABC) principles in the ongoing management of costs and resources.
Industry:Technology
Activity-Based Costing (ABC) is an improved approach to understanding where and why costs are incurred within an enterprise. It provides the information for activity-based management, which focuses on the decisions and actions needed to reduce costs and increase revenue. ABC differs from traditional cost accounting in explicitly recognizing that not all cost objects place an equal demand on support resources.
Industry:Technology
An activity stream is a publish-and-subscribe notification mechanism and conversation space typically found in social networking. It lists activities or events relevant to a person, group, topic or everything in the environment. A participant subscribes to, or “follows” entities (e.g., other participants or business application objects) to track their related activities. For example, a project management application may add status information, while a physical object connected to the Internet may report its state (e.g., tunnel lane closure).
Industry:Technology
ActiveX is an application programming interface (API) that enhances Microsoft’s OLE protocol. Often compared to Java, ActiveX facilitates various Internet applications, and therefore extends and enhances the functionality of Microsoft’s Internet Explorer browser. Like Java, ActiveX enables the development of interactive content. When an ActiveX-aware browser encounters a Web page that includes an unfamiliar feature, it automatically installs the appropriate applications so the feature can be used.
Industry:Technology
