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Food Marketing Institute
Industry: Retail
Number of terms: 13685
Number of blossaries: 0
Company Profile:
An agreement to protect a retailer from a loss if a product's price goes down in a certain time period.
Industry:Retail
An agent who negotiates contracts, buys and sells food and other merchandise to retail food stores.
Industry:Retail
An advertising strategy that causes an increase in sales and an improved competitive position for the retailer.
Industry:Retail
An advertising term that refers to two facing newspaper pages in an ad.
Industry:Retail
An agent that sells and ships products by railcar loads. For special promotions, the railcar serves as a storage unit for fast-moving merchandise.
Industry:Retail
An advertising coupon that limits the number of items bought on sale.
Industry:Retail
An advertising display that is mounted on a pole and placed above a product, e.g., produce displays, meat signs, coffin cases signs.
Industry:Retail
An advertising sales term used to calculate how much it costs an advertiser to reach a thousand people.
Industry:Retail
An advertising allowance or refund that reduces a retail price for a product if a customer mails a proof-of-purchase. See floor stock.
Industry:Retail
An advertisement that looks like a newspaper ad distributed to homes. Also called a handbill or a flier.
Industry:Retail
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