upload
Food Marketing Institute
Industry: Retail
Number of terms: 13685
Number of blossaries: 0
Company Profile:
A measurement of customer reaction to advertising and merchandising.
Industry:Retail
A measure of store and department profitability. Calculated by dividing the daily, weekly or monthly sales by the number of square feet of floor or shelf space.
Industry:Retail
A massive display at the end of a grocery or frozen food aisle.
Industry:Retail
A matching of the price of a product and the price charged on the electronic scanner at the checkout.
Industry:Retail
A massive merchandise display at the end of an aisle which is a prime selling location for high margin, impulse items.
Industry:Retail
A master package that contains several inner packs; which are normally the unit of sale.
Industry:Retail
A mass display that seems to flow from a case. Usually dummied and put up just prior to peak traffic periods to encourage sales.
Industry:Retail
A marketplace analysis that describes the number and types of customers in a retail area and other retail stores.
Industry:Retail
A marketing technique in which retail employees recommend tie-in or complementary products, e.g., cake and coffee, deli ham and cheese.
Industry:Retail
A marketing strategy in which a product maintains a high retail price, but is frequently offered as an ad special with a deep discount (low price).
Industry:Retail
© 2024 CSOFT International, Ltd.