Home > Blossary: Semiotics

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225 Terms

Created by: federica.masante

Number of Blossarys: 31

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'Commonsense' represents the most widespread cultural and historical values, attitudes and beliefs within a given culture. It is generated by ideological forces operating through codes and myths.

Domain: Language; Category: General language

From a semiotic perspective, communication involves encoding and decoding texts according to the conventions of appropriate codes (Jakobson).

Domain: Language; Category: General language

Saussure's term for a sign which contains other signs. A text is usually a complex sign.

Domain: Language; Category: General language

In Jakobson's model of linguistic communication this is deemed to be one of the key functions of a sign. This function involves the (usually implicit) construction of an addressee ('ideal reader').

Domain: Language; Category: General language

This is a concept introduced by Freud for the psychoanalytical interpretation of dreams: in condensation, several thoughts are condensed into one symbol.

Domain: Language; Category: General language

The socio-cultural and personal associations produced as a reader decodes a text.

Domain: Language; Category: General language

A quantitative form of textual analysis involving the categorization and counting of recurrent elements in the form or content of texts. This method can be used in conjunction with semiotic analysis ...

Domain: Language; Category: General language

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