Home > Blossary: Brand Management
The process of maintaining, improving, and upholding a brand so that the name is associated with positive results. Brand management involves a number of important aspects such as cost, customer satisfaction, in-store presentation, and competition. Brand management is built on a marketing foundation, but focuses directly on the brand and how that brand can remain favorable to customers.
Category: Business
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Created by: dnatalia
Number of Blossarys: 60
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Something to which the consumer can relate, and an effective brand will increase its brand equity by having a consistent set of traits. This is the added-value that a brand gains, aside from its functional benefits.
Domain: Advertising; Category: Marketing communications
משהו שאליו הצרכן יכול להזדהות, המותג יעילה יגדיל את ההון העצמי שלה המותג על ידי בעל מערך עקבי של תכונות. זה הוסיף ערך מותג רווחים, מלבד יתרונות פונקציונליים.
Domain: Advertising; Category: Marketing communications
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By: dnatalia