Home > Term: Masovni marketing
Masovni marketing
An approach in which the advertiser attempts to appeal to the entire market using a single marketing mix.
- Part of Speech: noun
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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Creator
- hkadric
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(Silver) 762 points - 100% positive feedback
(Bugojno, Bosnia & Herzegovina)
