Home > Term: Kooperativno reklamiranje
Kooperativno reklamiranje
A programme in which the manufacturer pays an agreed percentage of the retailer’s advertising costs in return for the featuring of the manufacturer’s brand.
- Part of Speech: noun
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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Creator
- hkadric
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(Silver) 762 points - 100% positive feedback
(Bugojno, Bosnia & Herzegovina)
