Home > Term: Pažnja, interes, želja i akcija (AIDA) model
Pažnja, interes, želja i akcija (AIDA) model
A model of personal selling subsequently used to explain the process of advertising.
- Part of Speech: noun
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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Creator
- hkadric
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(Silver) 762 points - 100% positive feedback
(Bugojno, Bosnia & Herzegovina)
