Home > Term: Intangibles
Intangibles
Incapable of being touched. Intangible assets include: trademarks, copyrights, patents, design rights, proprietary expertise, databases, etc. Intangible brand attributes include: brand names, logos, graphics, colors, shapes and smells.
- Part of Speech: noun
- Industry/Domain: Marketing
- Category: Advertising
1
Creator
- Sarah Marks
- 100% positive feedback
(New York - NY, United States)