Once Upon a Time is an American fairy tale drama series that premiered on October 23, 2011, on ABC. The show takes place in the fictional seaside town of Storybrooke, Maine, whose residents are actually characters from various fairy tales transported to the "real world" town and robbed of their real memories by a powerful curse. Episodes typically feature a primary storyline in Storybrooke, as well as a secondary storyline usually from another point in a character's life before the curse was enacted. The show airs Sundays at 8:00 pm ET/7:00 pm CT.