In addition to bright modern packaging and a whole bunch of new KI-KI clowns, all of old Ki-Ki recipes have been improved.Having no artificial flavours or colours, with addition of fruits, vitamins and minerals, the innovated Ki-Ki Toffees have been created for health-conscious consumers who take care of the ingredients in the food they eat. A recognisable Ki-Ki logo and a popular tag-line "No matter where, Ki-Ki is everywhere!" have remained features of the Ki-Ki brand, a favourite among children, that many generations have grown up with.