The Adidas Brazuca is the official match ball of the 2014 FIFA World Cup, which is being held in Brazil. It is made by the company Adidas, a FIFA Partner and FIFA World Cup Official Match Ball supplier since 1970. The ball was supplied for the world cup by Forward Sports of Sialkot, Pakistan. The ball has a multi-colour design to represent Brazil.

According to FIFA, "the informal term 'brazuca' our fellow is used by Brazilians to describe national pride in the Brazilian way of life", and "mirroring their approach to football, it symbolises emotion, pride and goodwill to all". The term is also used as slang for "Brazilian" and became well-known abroad due to the Brazilian diaspora.