Amazon is the first company to launch Alexa smart speaker named Echo in the year 2014, since then the company has been continuously introducing new version of its Echo series in the market. Amazon has been following the strategy of reducing the cost of old product after introducing a new version of the product. https://medium.com/@patricia.holloway80/the-overall-smart-speaker-market-is-expected-to-grow-from-usd-1-57-725d226f1ce7